Organised By
Bii World

PXSX 2025 – Riyadh Speakers

Scientific Commitee

Adrianna Sperkacz
Conference Chairperson

Adrianna Sperkacz

People Experience Director
Apex Health

Dr. Maryam AlQaseer

Vice President Clinical Excellence
Eastern Health Cluster

Adel Alshabaan

Managing Director
Health. Links Powered by, Press Ganey

Samer T. AbuGhazaleh

Chief Operating Officer
King’s College Hospital London - Jeddah

Chris Malone

Founder / Co-Author
Fidelum Health / The Human Brand

Event Speakers

Dr. Fouziyah Aljarallah

Chief Executive Officer
Hayat National Hospital Group

Eng. Assaf Alassaf

Chief Executive Officer
Dr. Mohammad Alfagih Hospital

Dr. Salah Rashed Elfaqih

Chief Medical Officer
Dallah Healthcare, Saudi Arabia

Dr. Sami Yousif

Director General
Care Medical

Marcelo Pereira

Chief Executive Officer
Oman International Hospital

Prof. Saleh Binsaleh

Chief Strategic Planning Officer
King Saud University Medical City

Qadar Zada

Chief Operating Officer
International Medical Center (IMC)

Manuel Carvalho

Chief Operations Officer
Oman International Hospital

Samer T. AbuGhazaleh

Chief Operating Officer
King’s College Hospital London - Jeddah

Phil Stylianides

Chief Operating Officer
Picker Institute

Adel Alshabaan

Managing Director
Health. Links Powered by, Press Ganey

Chris Malone

Founder / Co-Author
Fidelum Health / The Human Brand

Eng. Mazen Rukayni

Co-Founder
Labayh

Praveen Lobo

CEO
Synaptris

Fatma Al Mougheeir

Group Patient Experience Director
Saudi German Health

Yousef Alshamlani, PhD, RN, MPH, BSP, LSSBB

Chief Nursing Officer
King Saud University Medical City

Dr. Syed Abd El-Kader

Chief Medical Officer
Masar Center

Nabeel Oqbi

Director of Patient Experience
Dallah Health

Sandeep Dhupar

Chief Executive Officer
FASSCO International

Dr. Mohammed Smadi

Chief Executive Officer
Penguin Location Services™

Vishal Bhalla

Founder & CEO
AnalytAIX

Charles Bennett

President & CEO
CXSA Middle East

Karim Dakki

Co-Founder & CEO
KLAIM.ai

Hassan Mohammad

Co-founder & Chief Growth & Innovative Officer
CXSA Middle East

Mohammed Ali M Alhijan

Adviser of CEO
King Saud University Medical City

Dr. Amanda Neikam

Senior Director Patient Experience Department
Johns Hopkins Aramco Healthcare Company

Pantea Vahidi

Founder
Compassion Clinic

Dr. Ibrahim Al Baalharith

Chief of Quality, Governance and Excellence
Seha Virtual Hospital, KSA

Naseem Al Mulla

Customer Experience Director
Council of Health Insurance

Farid Askar

Country Medical Director
Roche

Adrianna Sperkacz

People Experience Director
Apex Health

Dr. Eman AlMutairi

Patient Experience Director
Health Holding Company (HHC)

Alice Qumi

Group Director of Nursing
Almana Hospitals

Fatimah AlDashti

Patient Experience & Public Relations Director
KLINIK

Dr. Hanin Almahmoud

Staff Experience Director
Ministry of National Guard Health Affairs (MNGHA)

Laila Aljizani

Executive Management Consultant
Riyadh First Heatlh Cluster

Omar Bitar

Director of Nursing
Dr. Mohammad Alfagih Hospital

Abdullah Alalawi

Program Director of Nursing, Nursing Heart Center of Excellence
King Faisal Specialist Hospital and Research Center

Mahmoud AlShalabi

Nursing Director Deputy
King Fahad Medical City - KFMC

Asma Alkharazi

Human Resources Director
Dr. Mohammad Alfagih Hospital

Farah Bourdkani

Regional Sales Director
IPera

Abdulbasit Sharifi

Director of Business Development
Labayh

Refaat Saadi

Business Development Director
CareInn

Muhammad Bilal Maqsood

Advisor Quality and Performance
Eastern Health Cluster

Dr. Nada Yasin Fida

Emotional Resilience, Patient Experience Advisor, Training Consultant. Board Member and Director of Marketing
ICF Saudi Arabia

Mana Alhaydar

Head of Research and Consulting
Labayh

Majed Khushaim

Head of Governmental Affairs, Regulatory & Scientific Office
Roche

Amira Elian

Manager, Quality Consulting Expert
HCAC

Sultanh Sultan

Patient Experience Manager
Sultan Bin Abdulaziz Humanitarian City (SBAHC)

Sufian Alsadoon

Partnerships Manager
Labayh