Organised By
Bii World

Past Speaker & Panelists

PXSX 2025 - Riyadh

Dr. Fouziyah Aljarallah

Chief Executive Officer
Hayat National Hospital Group

Eng. Assaf Alassaf

Chief Executive Officer
Dr. Mohammad Alfagih Hospital

Dr. Salah Rashed Elfaqih

Chief Medical Officer
Dallah Healthcare, Saudi Arabia

Dr. Sami Yousif

Director General
Care Medical

Marcelo Pereira

Chief Executive Officer
Oman International Hospital

Prof. Saleh Binsaleh

Chief Strategic Planning Officer
King Saud University Medical City

Qadar Zada

Chief Operating Officer
International Medical Center (IMC)

Manuel Carvalho

Chief Operations Officer
Oman International Hospital

Samer T. AbuGhazaleh

Chief Operating Officer
King’s College Hospital London - Jeddah

Phil Stylianides

Chief Operating Officer
Picker Institute

Adel Alshabaan

Managing Director
Health. Links Powered by, Press Ganey

Chris Malone

Founder / Co-Author
Fidelum Health / The Human Brand

Eng. Mazen Rukayni

Co-Founder
Labayh

Praveen Lobo

CEO
Synaptris

Fatma Al Mougheeir

Group Patient Experience Director
Saudi German Health

Yousef Alshamlani, PhD, RN, MPH, BSP, LSSBB

Chief Nursing Officer
King Saud University Medical City

Dr. Syed Abd El-Kader

Chief Medical Officer
Masar Center

Nabeel Oqbi

Director of Patient Experience
Dallah Health

Sandeep Dhupar

Chief Executive Officer
FASSCO International

Dr. Mohammed Smadi

Chief Executive Officer
Penguin Location Services™

Vishal Bhalla

Founder & CEO
AnalytAIX

Charles Bennett

President & CEO
CXSA Middle East

Karim Dakki

Co-Founder & CEO
KLAIM.ai

Hassan Mohammad

Co-founder & Chief Growth & Innovative Officer
CXSA Middle East

Mohammed Ali M Alhijan

Adviser of CEO
King Saud University Medical City

Dr. Amanda Neikam

Senior Director Patient Experience Department
Johns Hopkins Aramco Healthcare Company

Pantea Vahidi

Founder
Compassion Clinic

Dr. Ibrahim Al Baalharith

Chief of Quality, Governance and Excellence
Seha Virtual Hospital, KSA

Naseem Al Mulla

Customer Experience Director
Council of Health Insurance

Farid Askar

Country Medical Director
Roche

Adrianna Sperkacz

People Experience Director
Apex Health

Dr. Eman AlMutairi

Patient Experience Director
Health Holding Company (HHC)

Alice Qumi

Group Director of Nursing
Almana Hospitals

Fatimah AlDashti

Patient Experience & Public Relations Director
KLINIK

Dr. Hanin Almahmoud

Staff Experience Director
Ministry of National Guard Health Affairs (MNGHA)

Laila Aljizani

Executive Management Consultant
Riyadh First Heatlh Cluster

Omar Bitar

Director of Nursing
Dr. Mohammad Alfagih Hospital

Abdullah Alalawi

Program Director of Nursing, Nursing Heart Center of Excellence
King Faisal Specialist Hospital and Research Center

Mahmoud AlShalabi

Nursing Director Deputy
King Fahad Medical City - KFMC

Asma Alkharazi

Human Resources Director
Dr. Mohammad Alfagih Hospital

Farah Bourdkani

Regional Sales Director
IPera

Abdulbasit Sharifi

Director of Business Development
Labayh

Refaat Saadi

Business Development Director
CareInn

Muhammad Bilal Maqsood

Advisor Quality and Performance
Eastern Health Cluster

Dr. Nada Yasin Fida

Emotional Resilience, Patient Experience Advisor, Training Consultant. Board Member and Director of Marketing
ICF Saudi Arabia

Mana Alhaydar

Head of Research and Consulting
Labayh

Majed Khushaim

Head of Governmental Affairs, Regulatory & Scientific Office
Roche

Amira Elian

Manager, Quality Consulting Expert
HCAC

Sultanh Sultan

Patient Experience Manager
Sultan Bin Abdulaziz Humanitarian City (SBAHC)

Sufian Alsadoon

Partnerships Manager
Labayh

PX Congress 2025 - Jeddah

Dr. Walid Fitaihi
CONFERENCE CHAIRPERSON

Dr. Walid Fitaihi

Chairman of the Board of Directors, and Chief Executive Officer
International Medical Center (IMC)
Adrianna Sperkacz
MASTER OF CEREMONIES

Adrianna Sperkacz

Group Patient Experience Director
Apex Health

Jason A.Wolf

President & CEO
The Beryl Institute, USA

Marcelo Pereira

Chief Executive Officer
Oman International Hospital

Dr. Saeed Yami, MBBS, MD, FRCSC, MBA

Chief Quality & Patient Safety Officer
Johns Hopkins Aramco Healthcare (JHAH)

Qadar Zada

Chief Operating Officer
International Medical Center (IMC)

Dr. Wael Khattab

Executive Director - Corporate Operations and Patient Experience
Magrabi Health

Vishal Bhalla

Founder & CEO
AnalytAIX

Vita Steina

Global Council, Board Member, Fellow / Advisor / Chair
The Beryl Institute / Health Minister of Latvia / Patient Experience Association Latvia

Lujain Abbas

Chief Patient Experience Officer
Dr. Samir Abbas Healthcare Group

Dr. Ashraf A. Amir

Chief Medical Officer
International Medical Center

Dr. Kathy Sienko

Chief Nursing Officer
King Faisal Specialist Hospital & Research Centre

Dr. Ahmad Omar Hawsawi

Chief Nursing Officer
King Abdullah bin Abdulaziz University Hospital

Dr. Syed Abd El-Kader

Chief Medical Officer
Masar Center

Dr. Hattan Alsubhi

Executive Director of Nursing Affairs
King Abdullah Medical City & Makkah Healthcare Cluster

Adel Alshabaan

Managing Director
Health. Links Powered by, Press Ganey

Dr. Rabih Abouleila

Patient Experience Director
International Medical Center (IMC)

Haitham A. Elmasry

Director of Academy and Crew Experience
Dr. Samir Abbas Healthcare Group

Charles Bennett

President & CEO
CXSA Middle East

Najla Sindi

Nursing Director
King Fahd Hospital – Jeddah

Dena Zedan

Communications, Public Affairs and Patient Advocacy Director
Roche

Fadi Al-Meamarji

Deputy Director of Patient Experience & Customer Care Advocacy
Jeddah Second Health Cluster

Hassan Mohammad

Co-founder & Chief Growth & Innovative Officer
CXSA Middle East

Cate Murphy

Vice President, Marketing & Client Engagement
Samaritan

Eng. Mohammed Zahrani

Senior Director, Elite Customer Experience & External Relationship Development
International Medical Center (IMC)

Refaat Saadi

Business Development Director
CareInn

Ruth Evans

Principal Patient and Employee Experience Consultant
Picker Institute

Eman Kady

Quality Director
Dr. Erfan and Bagedo General Hospital

Jafar Basha

Vice President-International Business Development/Operations
Care Systems

Bassel El Sayegh

Regional Director - EMEA
Planetree International

Maya Helbaoui

Head of Policy ME
Roche

Israa Alahmadi

Medical & Clinical Affairs Quality
King Faisal Specialist Hospital & Research Center – Madinah

Wesam Damanhouri

Deputy Assistant of the General Director for Organizational Excellence
King Fahd Hospital - Jeddah

Dr. Nada Fida

Patient Experience Advisor | Training Consultant | Emotional Intelligence & Resilience Coach
UBU Consultants

Dr. Abdulmutalib Masloom

Consultant of Vascular Surgery, Quality and Patient Safety Leader
Johns Hopkins Aramco Healthcare (JHAH)

Dr. Hashim AlZain

Chief Technology Officer
HealTec

Dr. Ayman Elhomoudi

Section Head of Pediatrics
King Faisal Specialist Hospital & Research Center – Madinah

Dr. Ramy Sabe

Consultant Pediatric Gastroenterologist
King Faisal Specialist Hospital & Research Center – Madinah

Dr. Abed Sabra

General Manager
Roche

Michael Giuliano

President
Planetree International

Manuel Carvalho

Chief Operations Officer
Oman International Hospital

Refaat Saadi

Business Development Director
CareInn

Jason A.Wolf

President & CEO
The Beryl Institute USA

Dr. Fouziyah Aljarallah

Chief Executive Officer
Hayat National Hospital Group

Manuel Carvalho

Chief Operations Officer
Oman International Hospital

Phil Stylianides

Chief Operating Officer
Picker Institute

Dr. Eman AlMutairi

Patient Experience Director
Health Holding Company (HHC)

Dr. Reem F. Bunyan

Chief Executive Officer
Value in Health

Dr. Walid Fitaihi, MD, MPH, FACE, FACP

Founder / Chairman of the Board of Directors / Chief Executive Officer
International Medical Center (IMC)

Wael M. Samoum

Chief Executive Officer
eTabeb

Dr. Maryam AlQaseer

Vice President Clinical Excellence
Eastern Health Cluster

Rabab Diab

Deputy Chief Executive Officer
Health Care Accreditation Council

Dr. Salah Rashed Elfaqih

Chief Medical Officer
Dallah Healthcare, Saudi Arabia

Atef al Taher

Regional Operation Director
DaVita, KSA

Wissam Haj Ali

Health Industries - Director
PwC

Dr. Saeed Yami, MBBS, MD, FRCSC, MBA

Chief Quality & Patient Safety Officer - Quality & Patient Safety Department
Johns Hopkins Aramco Healthcare (JHAH)

Samer T. AbuGhazaleh

Chief Operating Officer
King’s College Hospital London, Jeddah

Faisal Al Rashid

Chief Operating Officer, Saudi Arabia
DaVita

Tariq AlGhamdi

Chief Human Resources Officer
Johns Hopkins Aramco Healthcare (JHAH)

Latifa Aldossary

Chief Beneficiary Experience
Eastern Health Cluster

Adel Alshabaan

Managing Director
Health.Links Powered by, Press Ganey

Dr. Hassa Saif Al Mazrouei

Medical Director Patient Experience
Sheikh Shakhbout Medical City (SSMC)

Dalal Al Khairallah

Corporate Patient Experience Services Excellence Director
Dr. Sulaiman Al Habib Medical Group

Naseem Almulla

Customer Experience Director
Council of Health Insurance

Adrianna Sperkacz

Group Patient Experience Director
Apex Health

Fatimah Alhassan

Patient Experience Director
Almoosa Health Group

Dr. Ahmad Hawsawi

Vice President for Quality and Organizational Excellence
Almadina Health Cluster

Dr. Ahmed Abdelkawi

Senior Consultant for Quality and Patient Experience
Ascend Solutions

Kris Amores

Director of Nursing
King Abdullah bin Abdulaziz University Hospital

Cate Murphy

Vice President, Marketing & Client Engagement
Samaritan

Yousef Alshamlani

Chief Nursing Officer
King Saud University - Medical City

Dr. Jumana Al Aabed

Head of Quality Analytics and Improvement
Department of Health Abu Dhabi

Hasan Kassem

Regional Representative (MENA)
Semantic Hub

Hana Al-Anazi

Head of Nursing Excellence Department
King Saud Medical City

Fabiana DaCosta

Head Nurse
King Abdullah bin Abdulaziz University Hospital

Shaymaa Maghrabi

Model of Care Lead
Health Holding Company (HHC)

Guvylyn Ferrer

Nurse Manager of Critical Care Units
Doctor Mohammed Alfagih Hospital

Rawan Altuluhi

Assistant Head Nurse
King Faisal Specialized Hospital and Research Center

Dr. Sara AlMunif

Health Policy Manager
Value in Health

Lamya AlHazani

Manager of Partnerships & Collaboration
Saudi Patient Safety Center

Dalal Al Khairallah

Corporate Patient Experience Services Excellence Director
Dr. Sulaiman Al Habib Medical Group

Naseem Almulla

Customer Experience Director
Council of Health Insurance

Adel Alshabaan

Managing Director
Press Ganey
Eng. Khalid Al Tala
EVENT CHAIRMAN

Eng. Khalid Al Tala

Assistant Deputy Minister for Planning & Organization Excellence
Ministry of Health – Saudi Arabia

Dr. Faisal S Al-Dahamashy

Assistant Deputy Minister for Hospital Services
Ministry of Health, Saudi Arabia

Dr. Khalid Abdulkareem

Assistant Deputy Minister for Primary Healthcare
Ministry of Health, Saudi Arabia

Dr. Nawfal Aljerian

CEO | Consultant and Associate Professor
Saudi Medical Appointments & Refferals Center

Abdul Rahman Al Malki

Assistant Director of Patient Experience
Ministry of Health, Saudi Arabia

Dr. Ali Hayf Almagheeb

Director of Transformation, Patient Experience Center
Ministry of Health, Saudi Arabia

Dr. Ali M. Al Khathaami

Executive Director - Quality and Patient Safety Department
Ministry of National Guard Health Affairs Saudi Arabia

Dr. Saleh Abdullah Al-Tamimi

Chief Executive Officer
Riyadh First Health Cluster, Ministry Of Health (Saudi Arabia)

Zaid Ali Alhababi

Director of Patient Experience
Riyadh First Health Cluster, Ministry Of Health (Saudi Arabia)

Dr. Abeer AlSubait

Deputy Executive Director of Corporate Quality and Patient Safety and Patient Experience
Ministry of National Guard Health Affairs (Saudi Arabia)

Dr. Ahmad Hawsawi

Assistant Vice President, Nursing
Madinah Health Cluster

Dr. Amal Al Saif

Chairman, Tawasal Association for Assistive Technology
Ministry of Human Resources & Social Development

Nouf Aldeligan

Director Corporate Clinical Information Systems
Ministry of National Guard Health Affairs, Saudi Arabia

Dr. Abeer Abdullah Saif Al-Maamari

Director of Patient’s and Client’s services
Ministry Of Health, Oman

Dr. Safana Salim Al Saidi

Director General of Quality Assurance Centre Director of Accreditation and Standards of Development, Chemical Pathologist
Ministry of Health, Oman

Dr. Areej Ali Abudan

Head of Patient Safety Unit, Directorate of Quality and Patient Safety
Ministry of Health, Saudi Arabia

Dr. Ahmed Al Homaied

Patient Safety Specialist- Project Manager, Directorate of Quality and Patient Safety General Administration
Ministry of Health, Saudi Arabia

Afaf Al Mansoof

Clinical Specialist & Patient Experience Program Director
Ministry of National Guards Health Affairs, Saudi Arabia

Ahmed Barrak Alnazawi

Excellence Lab Manager
Ministry of Health – Saudi Arabia

Dr. Rola Hammoud

Chief Executive Officer | Dr Soliman Fakeeh Hospital-Madinah
President – American College of Healthcare Executives, MENA

Dr. Abdulrahman Barazanji

Group Deputy Chief Executive Officer & Chief Operating Officer
Magrabi Hospitals and Centers

Aysha Ali Ahmed Al Mahri

Deputy Chief Executive Officer
Burjeel Medical City, UAE

Dr. Howard Podolsky

Group CEO
Cambridge Medical and Rehabilitation Center

Dr. Salah Rashed Elfaqih

Chief Medical Officer
Dallah Healthcare, Saudi Arabia

Dr. Abdulelah Al Hawsawi

Vice President | Global Sepsis Alliance (GSA)
Board member | Joint Commission Resources Board,Saudi Arabia

Dr. Piergiorgio Neri

Medical Director of Patient Experience
Cleveland Clinic Abu Dhabi, UAE

Eman Al Turaiki

Communication and Customer Outreach Executive Director
Council of Health Insurance, Saudi Arabia

Annette Agetue-Smith, MSc.

QSIR Associate Director, Patient Experience & Engagement
NHS Hospitals Group, Mid & South Essex – UK

Dr. Zainab Nasser Al- Balushi

Deputy Director-General for Clinical Affairs Senior Consultant and Head of Pediatric Surgery
Sultan Qaboos University Hospital, Oman

Dr. Wisam Bader

Chief Medical Officer
DaVita, Saudi Arabia

Fahad Meshal Alanazi

Co- Founder and Board Member
Motaafi Cancer Care Association ,Saudi Arabia

Mecciya Majrashi

President
Saudi Patient Experience Club Saudi Arabia

Dr. Héctor Upegui

Worldwide Market Development Executive & Chief Health Officer
Merative

Imad El Sidani

Strategic Partnerships and Patient Solutions Director, Arabian Peninsula States
Medtronic

Ms. Latifa Al Dossary

Group Patient Experience Director
Saudi German Health, KSA

Danny Hage

Senior Advisor – Customer Experience
Council for Health Insurance (Saudi Arabia)

Eng. Gary o’leary

Market Development Leader for CHSO (Co-ordinated Health & Social Outcomes)
Merative

Imad Bokhari

Head of Consulting and Advisory for the Europe, Middle East and Africa
Medtronic

Dr. Richard Jenkins

Chief Medical Officer
PwC Middle East

Dr. Manal Abdullah Al Makoshi

International Cooperation Director
The Authority for the Care of Persons with Disabilities, Saudi Arabia

Dr. Asma Alkusayer

Consultant and Assistant Professor of Clinical Psychology
King Saud Bin Abdulaziz University for Health Sciences, Saudi Arabia

Faisal Al Nemary

Chief Operating Officer
Autism Center of Excellence, Saudi Arabia

Turki Halabi

Economic Empowerment Manager
The Authority for the Care of People with Disabilities, Saudi Arabia

Dr. Sarah Monshi

Assistant Professor of Health Policy & Health Services Research, College of Public Health & Health Informatics
Umm Al Qura University

Dr. Ahmed Shafik

MD, Head of Integrated Health Solutions
Arabian Peninsula States - Medtronic

Sandra Thompson

Thought Leader & Head of Employee Experience Practice
CXSA, U.K.

Ms. Sara Al Rumaikhani

Patient Experience Director
Fakeeh Care – Jeddah, KSA

Yousef Younis

Corporate Chief of Customer Experience
Mouwasat Medical Services, KSA

Jawad Chaudhry

CEO and Co-Founder
Athir Information System Technology

Nabat Ahmad bin Ahmad Majrashi

Vice President of Business Development and Operational Excellence
Al Rajhi Takaful

Refaat M.Saadi

Business Manager
CareInn

Fattin Nimeh

Founder and CEO
Bluewaters Health

Waqas Khan Pitafi

Chairman
DevBatch Group of Companies

John Clemens Busch, PhD

Digital Health Manager, EMEA
Medtronic GmbH

Ahmed Khalil

Solutions Architect
Merative, U.K.

Fatimah Aldashti

Head of Patient Experience Department
Kuwait Hospital, Kuwait.

Dr. Waddah Al Bassam

Chief Medical Officer
Alphaiota

Yousef Al Harbi

Multiple Sclerosis Patient Advocate

Saud Alqahtani

Patient Advocate

Ms. Latifa Al Sarhan

Patient Speaker

Adrianna Sperkacz

Patient Experience Director
The View Hospital [Cedars-Sinai] in Doha Qatar

Dr. Howard Podolsky

Group CEO
Cambridge Medical and Rehabilitation Center

Faisal Al Rashid

Chief Operating Officer
DaVita (Saudi Arabia)

Tiffany Christensen

Vice President – Experience Excellence
Beryl Institute (USA)

Mohammed G. Alghamdi

Director General – Nursing Affairs General Department
Ministry of Health (Saudi Arabia)

Mona Al-Sarawy

General Director of Quality & Patient Safety
Ministry of Health Saudi Arabia

Dr. Reem Al Bunyan

CEO
The Center for Value in Health (Saudi Arabia)

H.E. Hind Al Zaabi

Executive Director - Healthcare Facilities Sector
Department of Health Abu Dhabi (UAE)

Dr. Wael Kaawach

CEO
Healthcare Development Holding Co. (Saudi Arabia)

Jwaher Moteb AlSaud

Chief Beneficiary Affairs Officer
PHAP-MOH (Saudi Arabia)

Richard J. Bobos

Chief of Transformation
Eastern Health Cluster (Saudi Arabia)

Dr. Khalid Alyafei

CMIO
Sidra Medical (Qatar)

Jumana AL Aabed

Section Head of Quality Analysis and Improvement Healthcare Facilities Quality Division | Healthcare Facilities Sector
Department of Health, Abhu Dhabi (UAE)

Dr. Abdullatif Saad Alokifi

Assistant of Director General for GD of Hospital Affairs, General Supervisor of Wazen Program
Ministry of Health Saudi Arabia

Dr. James Gutierrez

Chief, Quality Safety and Patient Experience
Cleveland Clinic London (UK)

Judith Welsh

Associate Chief Patient Experience Officer
Cleveland Clinic (USA)

Dr. Ali T. Asery

Consultant, Pediatric Gastroenterology, Hepatology and Clinical Nutrition
King Fahad Medical City (Saudi Arabia)

Dr. Matthew Gettman

Chief Medical Officer, Sheikh Shakhbout Medical City & Erivan K. Haub Family Professor of Urologic Oncology
Mayo Clinic School of Medicine

Dr. Faisal Al Ruhaimi

Associate Executive Director of Community Health
Riyadh 1st Health Cluster

Ilkay Baylam

Associate Director, Engagement Strategies
Planetree International (Turkey)

Dr. Wisam Al Badr

Chief Medical Officer
DaVita (Saudi Arabia)

Dr. Ahmed Balkhair

Chief Digital Health Officer
OIG & Former Deputy Minister for eHealth

Sumaya AlBlooshi

President | Emirates Nursing Association & Director of Nursing
Emirates Health Services (Leading the National Nursing& Midwifery Strategy in the UAE)

Mohamed Khomsi

Executive Director
HealthPlus Network of Specialty Centers and Moorfields Eye Hospital Abu Dhabi

Katie Drevs

Advisor
Press Ganey Associates (USA)

Dr. Nasser AlJehani

Executive Director of Enablement & Supervision, Medical Director
Counsel of Health Insurance (Saudi Arabia)

Dr. Yasir Khan

Lead Physician Executive
Cerner Corporation

Dr. Natalie Yates

Senior Lecturer in Nursing / International Lead (Health & Society)
University of Salford; Patient with Experience of 5 Cancer Diagnosis (UK)

Samer AbuGhazaleh

CXO
International Medical Center (Saudi Arabia)

Lina Shadid

Middle East Health Industries Lead Partner
PwC Middle East (UAE)

Carolyn Millward

CFO
Sheikh Shakhbout Medical City in partnership with Mayo Clinic (UAE)

Shairein Mohamed Ahmed Mohamed

Senior Director of Revenue Cycle Management
Sheikh Shakhbout Medical City in partnership with Mayo Clinic (UAE)

Kelly Vorset

Senior Director – Patient Experience
Sheikh Shakhbout Medical City in partnership with Mayo Clinic (UAE)

Dr. Ali Al Khathaami

Executive Director of Quality & Patient Safety & Neurologist
King Abdulaziz Medical City, MGNHA (Saudi Arabia)

Dr. Héctor Upegui

Worldwide Market Development Executive & Chief Health Officer
Merative

Ahmad Hawsawi

AVP Nursing
Al-Madinah Health Cluster (Saudi Arabia)

Fatma Al-Mougheeir

Patient Experience Manager
Sultan Bin Abdulaziz Humanitarian City (SBAHC) (Saudi Arabia)

Nawal

Patient

Dr. Kathy-Ann Sienko

Executive Director for Nursing Affairs
King Faisal Specialist Hospital & Research Centre (Saudi Arabia)

Bandar AL Fassam

Cancer Survivor (Patient)

Dr. Abdulaziz Alhomod

Chief of Medical Staff
Seha Virtual Hospital (Saudi Arabia)

Amjad Al Maizni

MS Patient

Elham Nassir Alsadoon

Innovation & Creative Content Specialist
Ministry of Health Saudi Arabia (Saudi Arabia)

Fatemah Alghadheeb

Vice President
Saudi Patient Experience Club

Tamer Teba

Consulting Director
Oracle

Eng. Rayan Samman

Group Chief Experience Officer
Saudi German Health

Eng. Abdullateef Alnaeem

Saudi Healthcare & Sport Executive
Microsoft (Saudi Arabia)